Affiliate marketing involves offering your product or service to publishers (also known as affiliates) to promote on your behalf. In return, you pay a commission for every sale the publishers make. As a performance-based marketing method, you only pay for results.
Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service.
Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion. For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing.
Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click — or PPC advertising — is the most common form of paid search.
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